Making technology clear for every generation

Technology should make life easier.
We help make that happen.

ClearTech by Rottie bridges the digital divide — delivering warm, personalized tech support for senior living communities, individuals, and organizations navigating the age of AI.

👴🏽💻👩🏽‍💼
[Hero illustration — warm, friendly tech support scene]
80M+
U.S. seniors by 2040
60%
of seniors want tech help but lack access
$475B
senior living market annual spending
3
service pillars, one clear mission
What We Do

Three ways we show up for you

Every service pillar is designed around a simple belief: technology should work for people, not the other way around.

Flagship
🏠

ClearTech Senior Living

Personalized tech support, digital wellness, and AI readiness for senior living communities, residents, and families.

  • 1:1 resident tech sessions
  • Digital wellness assessments
  • Cyber safety & confidence
  • Staff enablement workshops
Explore Senior Living →
Community Access
🤝

ClearTech Community

Drop-in Genius Bar sessions, workshops, and "Ask a Human" tech support through community hubs and partnerships.

  • Drop-in Genius Bar sessions
  • Tech confidence workshops
  • "Ask a Human" support
  • Library & coworking partnerships
Explore Community →
Advisory
💡

ClearTech Advisory

Practical AI enablement, workflow simplification, and strategic clarity for non-technical leaders and organizations.

  • Practical AI enablement
  • Workflow automation
  • Tool rationalization
  • Tech clarity consulting
Explore Advisory →
Why ClearTech

Clarity, compassion, and confidence — built into everything we do.

We're not a help desk. We're a trusted partner who combines professional expertise in IT, strategy, and operations with a uniquely human-centered approach.

🎯

Senior-focused by design

The only concierge tech service built specifically around digital wellness for older adults — not an afterthought.

🤲

Personalized & warm

No scripts, no rush. We meet every person — and every facility — where they are.

🧠

AI-ready frameworks

Proven methodology for calm, smart adoption — from cyber safety to enterprise AI strategy.

🔗

Facility partnerships that scale

Tiered memberships and embedded programs that grow with your community.

[Brand illustration placeholder]
From the Community

What people are saying

Our residents used to avoid technology entirely. After ClearTech's sessions, they're video calling family every week. The staff burden dropped noticeably too.

🏠
Director of Resident Services
Senior Living Community, DFW

I finally understand how to use my iPad safely. Gabi was so patient — she never made me feel embarrassed for asking basic questions.

👴
Community Member, 74
Drop-in Genius Bar participant

We went from three different tools doing the same job to one clear workflow. ClearTech Advisory saved us hours every week and a lot of budget.

💼
Operations Lead
Regional Nonprofit, TX

[Placeholder testimonials — replace with real quotes from Gabi's clients]

Ready to make technology work for your community?

Whether you're a senior living facility, a community hub, or a leader navigating AI — we'd love to start the conversation.

Flagship Pillar

ClearTech Senior Living

Helping senior living communities, residents, and families make the most of their technology — with confidence, safety, and genuine human care.

What We Offer

Resident-first technology support that actually sticks.

We embed directly into your community — working with residents, families, and staff to build lasting digital confidence, not just one-time fixes.

👤

1:1 Resident Tech Sessions

Personalized, unhurried support for individual residents. Phones, tablets, video calling, streaming — whatever they need, at their pace.

🛡️

Cyber Safety & Confidence Building

Protect your residents from scams, phishing, and digital threats — while building real confidence to navigate the internet safely.

📊

Digital Wellness Assessments

A structured evaluation of your community's tech health — identifying gaps, risks, and opportunities to improve resident engagement.

🤖

AI Readiness & Technology Effectiveness

Assess and implement AI tools that actually help your staff and residents — without the overwhelm.

🧑‍🏫

Staff Enablement & Workshops

Equip your team to support residents' tech needs day-to-day, reducing staff burden and improving resident satisfaction.

Value Delivered

  • Improved resident well-being and independence
  • Reduced staff burden and tech-related interruptions
  • Higher family satisfaction scores
  • Safer, more connected communities
  • Future-proofed AI readiness
How We Work Together

Flexible Partnership Models

  • Tiered monthly membership plans
  • On-demand resident session packages
  • One-time Digital Wellness Assessment
  • Workshop & event packages
The ClearTech Difference

Not a help desk. A trusted partner.

Most tech support treats seniors as an afterthought. ClearTech is built entirely around the pace, needs, and dignity of older adults — and the facilities that care for them.

Let's assess your community's digital wellness.

Start with a free discovery call to explore how ClearTech can reduce staff burden and improve resident satisfaction at your facility.

Access + Awareness

ClearTech Community

Low-friction, high-warmth technology help for anyone who needs it — through Genius Bar drop-ins, community workshops, and "Ask a Human" support.

The Genius Bar Concept

Walk in. Get help. Leave confident.

No appointments required. No judgment. No jargon. Just a real human who can help you figure out your phone, tablet, computer — whatever it is.

Drop-In Genius Bar Sessions

Walk-in tech help at libraries, coworking spaces, and community hubs. Bring your device. We'll handle the rest.

🎓

Community Workshops & Classes

Group sessions on streaming apps, video calls, online safety, smartphones, and more — structured for first-timers.

🤗

Tech Confidence Sessions

One-on-one sessions focused not just on how to use technology, but on building the confidence to keep going independently.

💬

"Ask a Human" Support

Sometimes you just need a person to ask. No chatbots, no phone trees. Real answers from a real human who actually listens.

🤝

Community Partnerships

We partner with libraries, coworking spaces, senior centers, and nonprofits to bring tech help to where people already are.

A natural first step

ClearTech Community is the front door. People who find us here often discover they need deeper support — and we're ready for that next step.

🤝📚☕
[Illustration — community workshop / Genius Bar scene]
Value Delivered

Low-friction access to help that actually builds confidence.

  • Zero barrier to entry — walk in anytime
  • Builds brand trust and community visibility
  • A natural funnel into deeper, paid services
  • Partnerships create recurring community presence
  • Reaches people who wouldn't otherwise ask for help

Want to host a ClearTech Community session?

Libraries, coworking spaces, senior centers, and community hubs — let's talk about bringing drop-in tech help to your location.

Expertise + Leverage

ClearTech Advisory

Practical AI enablement, workflow simplification, and tech clarity for non-technical leaders who want technology to actually work for their organization.

What We Offer

Technology clarity for leaders who have better things to worry about.

You don't need to be a technologist to make smart technology decisions. You just need the right partner — grounded in real-world use, not theory.

🤖

Practical AI Enablement

For non-technical leaders who want to adopt AI thoughtfully. We cut through the hype and help you find what actually saves time in your workflow.

⚙️

Workflow Automation & Simplification

Identify where your team's time is being lost and automate or streamline the right processes — without over-engineering.

🔍

Tool Rationalization & Tech Clarity

Too many tools, too much overlap, too much monthly spend. We audit your tech stack and cut through the sprawl.

🧭

Advisory Support Grounded in Real-World Use

Strategy and recommendations that come from someone who has actually implemented this — not a deck and a follow-up invoice.

Value Delivered

  • Better ROI on existing tools — often immediate
  • Smarter, calmer adoption of AI
  • Less tech sprawl and confusion across the team
  • Clear roadmap for technology investment
Who This Is For
  • Nonprofit leaders
  • Small business owners
  • Operations directors
  • Healthcare administrators
  • Senior living executives
  • Teams overwhelmed by AI
Advisory Philosophy

"Grounded in real-world use."

ClearTech Advisory doesn't sell tools or take vendor referral fees. Our only incentive is that your technology actually works better after we leave.

Our Approach

How an advisory engagement works

01

Discovery Call

We listen first. Understand your tools, your team, your frustrations, and your goals.

02

Tech Audit

A clear-eyed look at what you're using, what's overlapping, and where AI or automation could actually help.

03

Clarity Roadmap

A prioritized, practical plan — not a 60-page PDF. Just what to do, in what order, and why.

04

Ongoing Support

Optional retainer for continued guidance as you implement — a thought partner, not a dependency.

Ready to stop paying for tools you don't use?

Let's cut through the tech confusion together. One conversation could save you time, money, and a lot of frustration.

About

Meet Gabi Vandermark

Founder of ClearTech by Rottie Consulting — technologist, advocate, and the human behind "Making technology clear for every generation."

👩‍💼
[Gabi's photo]
Gabi Vandermark
Founder, ClearTech by Rottie
  • IT Strategy
  • Operations
  • AI Enablement
  • Senior Tech
The Story

Built from belief, not just business.

"Technology should make life easier. When it doesn't, something's wrong — and that's fixable."

Gabi Vandermark founded ClearTech by Rottie Consulting out of a conviction she carried through years of professional work in IT, strategy, and operations: technology is supposed to help people, and too often it doesn't.

She saw it in senior living facilities — residents with devices they didn't understand and staff overwhelmed by tech questions they weren't trained to answer. She saw it in organizations — leaders drowning in tools, subscriptions, and AI hype with no clear path forward.

ClearTech was her answer. A service built on real expertise, genuine warmth, and a deep belief that no one should feel left behind by technology — regardless of their age, technical background, or budget.

IT
Strategy & Operations
AI
Enablement
Human-Centered

The Mission

Make technology accessible, simple, and enjoyable. Promote digital wellness, safety, and lifelong learning. Support facilities and organizations with the assessments, workshops, and AI guidance they need to thrive.

What We Stand For

Clarity. Compassion. Confidence.

🔎

Clarity

No jargon. No gatekeeping. Technology explained in plain language that actually makes sense.

🤲

Compassion

Warmth and patience in every interaction. No one should feel embarrassed for asking a basic question.

Confidence

The goal isn't to be needed forever — it's to build real, lasting confidence that sticks.

Let's make technology work for you.

Whether you're a facility director, a community partner, or a leader navigating AI — Gabi would love to connect.

Let's Talk

Book a Discovery Call

15 minutes, no pressure. Tell us what you're trying to solve and we'll tell you honestly if — and how — ClearTech can help.

Send us a message

Fill out the form and Gabi will be in touch within one business day.

Other ways to connect

Prefer a direct line? Reach Gabi through any of these channels.

📧
Email
hello@cleartech.com
Responses within 1 business day
💼
LinkedIn
Gabi Vandermark
Connect and follow for updates
📅
Book a Call Directly
Schedule on Calendly
Pick a time that works for you

Not sure which service fits?

🏠 I run or work at a senior living facility
→ ClearTech Senior Living
🤝 I want to offer tech help in my community
→ ClearTech Community
💡 I'm a leader trying to get smarter with AI/tech
→ ClearTech Advisory